Introduction

I wrote my first “book” when I was 14 (a long time ago and it was terrible).  

Today, I'm an internationally published author - my first book was published by McGraw-Hill before they stopped publishing business books.  It was also translated into Chinese and Spanish.  It sold out four times and is still available through Amazon.com.  (Customer Response Management Handbook).  

For the last few years I have been enjoying working with a variety of clients who need effective content for their business. 

Background

My writing skills developed under the apprenticeship of a squirrelly PhD in epidemiology.  He started his own medical publishing company (today known as Medical Economics Press).  Under his tutelage I learned the value of words in the persuasive art AND science of direct mail marketing. 

After five years helping make his 16 professional newsletters a financial success and training up a brilliant team, I started my own consultancy.  

I developed a successful business, writing direct marketing promotions and writing/editing eleven monthly newsletters (before a blog existed or LinkedIn was even a gleam in anyone’s eye).  They covered a variety of topics from industrial food service, medical, aerospace technology, construction law, etc. 

Technical Writing

One of my unusual gifts soon became apparent -- my ability to “translate” highly technical information (legal, medical, technology, financial, scientific, electronic, etc.) into “common/palatable English” that anyone can read and understand without pulling up Google!  The buzz term for this is "Technical Writing".

Lots of Media! 

Today, I enjoy using my lifetime experience in database analysis, psychology and education to identify and understand the “heart of the reader”.  I have spent the greatest part of my “visible” career in customer service by non face-to-face channels.  

I've consulted with over 50 organisations in a dozen countries and have written untold numbers of magazine articles, white papers and blog content for others, as well as writing eight blogs myself.

I’ve authored and written about 100 different workshops with take-home workbooks for participants and trainers.  I even teach a course on business writing that’s effective because it’s fun.

I've been writing a lot of articles recently for others who have blogs and thought it was high time I had a new blog.  This one is dedicated to you.  It will feature learnings I've had that may be of benefit to you as you go through your work day and your life.